Why AP Lost 2 Million Twitter Followers

Yesterday, the Associated Press’ Twitter account was hacked and a message was sent that proclaimed the White House was under attack and the President was injured.  Aside from that, the tweet sparked a 200 point drop in the Dow.  The incident  was most likely the cause of a phishing scheme. The account was suspended and … Continue reading »

Google+ Updates Profles

Google+ Updates Profles

Google+ recently updated its profile layout for users by including a larger cover image and making the profile image a circle instead of a square.This is tricky for marketers that have spent time developing cover images already and the new format can create problems when users are looking at Google+ on different browsers and screens. … Continue reading »

Trouble in Facebook Promoted Post paradise

Now that I’ve went over the history of ads on Facebook and touched on how Facebook’s promoted posts work, let’s get to the heart of this issue. Trouble in promoted post paradise What happens when you pay to have a post promoted? It certainly increases clicks, page likes, comments, post likes, and shares.  Because you … Continue reading »

Facebook Promoted Posts

Just a quick note, it takes a little bit to get to the heart of this topic, but, trust me, all the background info is necessary. In the next two posts I’ll go over some serious issues with Facebook’s Promoted Posts for brand pages and touch briefly on the personal promoted posts too. The Background … Continue reading »

LinkedIn Aims to Make Site More Engaging

LinkedIn recently launched a series of new products from news pages, thought leaders, and now, work anniversaries.  I received a message in my LinkedIn news feed that one of my connections was celebrating 3 years at her current job and prompting me to say congrats.  It’s a bit similar to Facebook Birthdays, right?