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Facebook News Feed Update

16 Sep

Facebook recently ‘upgraded’ some of its news feed features by implementing a lists option, subscriptions, a ‘top’ news feed and a real-time news feed.

Jennifer Starkey | Facebook ListsLists:  This feature allows you to segment your friends into various lists and only see posts from those people. Facebook has automatically placed your friends into lists based on their profile information and mine, linking commonalities. Lists are optional, and thank goodness because assigning each one of your friends to a list could be quite time-consuming.

Subscribe Button: In an effort to give users more control of the frequency that they see their friends’ posts, Facebook implemented the subscribe button.  According to Facebook the button will now allow users to:

  • Choose what you see from people in News Feed
  • Hear from people, even if you’re not friends
  • Let people hear from you, even if you’re not friends

Catch that last one? Don’t get too freaked out, you are able to choose whether you’d like people you’re not friends with to subscribe to your posts.  The problem here, is going through your friends and changing all of your settings.   Read more on the new Facebook subscribe button.

News and real-time feed: In the image below you will see my news feed in the middle and on the side.  The right-side bar is an auto update and the middle section posts stories that Facebook (and I by my list and subscription settings) deem appropriate.  The cool thing about the real-time feed is that you can view the photo, event, video, or comment chain just by hovering over the update.  What does this mean for your business page? See below!

All of this wreaks of Facebook’s attempt to capitalize on Google+’s ‘circles’ feature and Twitter’s ‘real-time’ communication.  But, will it work?  Recently Facebook updates have become a long line of failed attempts.  Facebook Places failed.  So did Facebook’s attempt at Groupon with their own ‘Deals’ application. But, what does all of this mean for your business? Will your posts show up in the middle sections? As a real-time feed? It’s uncertain at this point since subscriptions are not able to be altered for pages.  From what I’ve seen, posts from pages will show up in the big feed when they’re often commented on or recommended with the ‘like’ button.

Facebook Goes Back In Time

16 Aug

Facebook time travelFacebook just implemented a new feature allowing you to see your status update from this day in earlier years.  I noticed it tonight, but refreshed my page before I could grab a screenshot.  If I catch it again, I’ll post it.

The post I saw was from Aug. 16, 2010 and was quite entertaining considering when I made the post, I was in Branson, Missouri.  The feature was quietly released (I’m assuming it’s still in testing) and reflects posts a user has made from 2009 and 2010.

I don’t’ know about you but, I’d like to see the posts I made in 2006.  Then again, maybe not.  They were probably about how cool and new Facebook was or something dumb from college.

So, what do you think, is it a yay or nay?

6 Things To Take Away From Facebook’s Announcement

6 Jul

Facebook Video Calling

 

 

  1. Skype-powered integration of  video chat within the Facebook platform.
  2. Facebook video calling is available through chat tab and within each person’s profile.
  3. Video chat is extraordinarily easy, no download necessary and available in less than 30 seconds .  Even my Mema can use it.
  4. Group Chat: This text chat feature allows you to chat with multiple people at once without utilizing the full ‘groups’ feature.
  5. Users will have an easier time with the chat feature’s design and the ability to find friends online easily.
  6. Trends: 4 billion things are shared each day.

The announcement left many in the industry, myself included, underwhelmed.  Cool? Yeah.  Awesome? Debatable.  Groundbreaking? Definitely not.

Gmail has video chat too so what’s the big deal? Google Hangouts also offers the video chat feature and even allows people to chat with more than one person at a time.  Facebook did stress that they have set up the infrastructure to handle more complex applications.  Perhaps in the future we’ll see a music sharing/cloud music component or the ability to watch movies with your friends all within Facebook.  Time will tell.

Public Relations, Social Media and More

30 Jun

I recently completed an interview with a student on Public Relations and Social Media.  Check it out below.

As the online arena for public relations begins to mature, how has relationship management evolved, as technology grows from childhood to adolescence? (more…)

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